Over time, a fascination with beauty and perfection emerged, alongside a keen interest in how beauty standards have evolved and manifest in various aspects of life. This passion naturally led to an exploration of filmmaking and photography within the fashion industry, resulting in collaborations with inspiring brands and artists to produce impactful work.

Following a research on the portrayal of women in luxury advertisements, Sietske gained a deeper understanding of the responsibility that comes with being a creator. It became clear how vital it is to be mindful of how people are represented.